Electronic Marketing
Electronic marketing (or "e-marketing") is a form of marketing that takes place on the Internet or through e-mail communications. This includes services ranging from websites, permission bulk e-mailing, Search Engine Optimization (SEO), blogs, forums, shoutboxes, and social networks, electronic newsletters, and streaming audio or video.
Traditional "push" marketing tactics (where the product or service is "pushed at" the target market by promotion) are becoming less effective in today's marketplace. Instead, "pull" marketing principles (where the target market requests the product or service and "pulls" it through the delivery channel) are rapidly gaining favor and producing outstanding results. Consequently, CEO READY employs a "push" and "pull" marketing mix when and where appropriate. CEO READY expertly analyzes, arranges, and orchestrates the ideal mix of tactics, tools, and talent to develop and implement your company's unique online brand identity.
E-mail marketing allows you to send your message only to people who have explicitly requested to receive information about your product or service. E-mail newsletters are a proven, cost- effective way to build business online. Businesses can launch an e-mail marketing campaign, including e-mail newsletter implementation, for a fraction of the cost of any other type of direct marketing. Our custom designed e-mail newsletters get the job done and are easily accessible from your web site.
E-mail newsletter features may include:
▪ custom design
▪ display news about your business or industry
▪ new product or service spotlights
▪ coupons or specials
▪ send to friend feature
▪ built-in surveys with tracking
▪ “Ask the Expert” (designed to generate leads)
▪ statistical tracking
With an easy to use mailing list plug-in for your website, clients can build their brand by being in front of potential customers on a weekly, monthly, or quarterly basis. Ask about our special e-mail marketing promotions and save even more money with CEO READY.
Blog and social networking is an efficient and effective online campaign to get a response from your target market. Blogs serve many functions, including: campaign launches, public relations tools, gathering feedback on a new product or service, and much more. Blog marketing is an effective way to promote your products, maximize awareness, and drive traffic. Social networking via the Internet attempts to push your brand out to a targeted network of potential customers or clients. While social networking is still developing as a viable marketing tool, CEO READY provides clients an efficient plan to test the social networking waters and to monitor those results.
Imagine if it were possible for a business to run an advertisement on television, radio, or newspaper and pay the advertiser for only those people who end up visiting your business. Pay-Per Click (PPC) advertising provides this very opportunity. PPC advertising is a performance-driven system of web promotion that does not require any pre-paid fees for being listed or positioned. Instead, companies pay for only the actual clicks (visits) that they receive from their published link.
CEO READY will research and submit online promotional advertisements to PPC platforms such as Google AdWords, Google AdSense, Yahoo Search Marketing and paid inclusion directories like Yahoo Directory, LookSmart, and e-commerce portals such as Nextag, Yahoo Shopping, and PriceGrabber. The actual cost of the PPC advertising is determined through an auction of strategic positions relating to specific keywords and key phrases, which are contested by other "competititors" usually within the same or similar industry. Thus, in order to be included in those PPC listings and drive targeted traffic to a website, one must bid high (or high enough) for a position with competitive yet relevant keywords.
Pay-per-click advertising provides numerous benefits:
▪ generates instant traffic on demand
▪ places your brand online to your targeted market(s)
▪ pay-for-performance based advertising
▪ quick and effective promotional strategy
▪ optimizes marketing and advertising dollars
Search Engine Optimisation (SEO) is a process that enhances the volume of traffic to a website by optimizing the site in accordance with predefined guidelines. Known as an "organic" form of optimization, SEO deals with both on-page and off-page elements that influence rankings of a web page. In order for the SEO process to be successful, SEO cannot be a one-time occurrence. While initial optimization of a website (keyword placement, meta tags, RSS feeds, etc.) is critical for search engine placement, SEO process requires a plan and continuous tweaking to create and maintain high search engine placement. CEO READY optimization services increase search engine rankings and increase qualified visits to client websites by using proven keyword research, programming, and content development techniques.
People retain 50% of what they see and hear compared to only 10% of what they read. In a recent survey of casual Internet users, nearly 75% of the participants said they spent up to 30 minutes a week watching streaming video and planned to watch more in the future. With almost 65% of homes and businesses possessing high-speed Internet connections, streaming video has become perhaps the most efficient content distribution method on the Internet. Now that most businesses have some kind of Internet presence, it is more difficult to convey your message and brand online. Businesses have one chance to make a first impression. Visitors to your website are going to make a very quick judgement on whether your website and message are worthy of their time - usually within 18 seconds!
Streaming video carries with it a sense of professionalism that is quite difficult to match in the print only world. Streaming video can be delivered more efficiently to a wide target market. Online video product demonstrations on your web site dramatically increase website views, time spent on your website, and ultimately, sales revenue. Streaming video information demonstrations raise brand awareness, subject and product credibility, and differentiate companies in the marketplace. Streaming media adds "stickiness" to any website and encourages visitors to return to a website.
Successul streaming video campaigns do not need be expensive, Hollywood-like productions. However, companies do need a presentation that will help them stand out from the compeitition. Companies spend a lot of time, effort, and money to get visitors to choose their websites. A professional video presentation allows companies to capitalize on all that time, money, and effort.
CEO READY works with clients to develop short, high-impact videos that will grab visitors' attention and promote your brand and message. These video "informercials" can be just one to two minutes long and are designed to play either automatically or when visitors click on the "play" button. CEO READY can assist with producing streaming video that conveys your message and makes website visitors stop, look, and listen.
For more detailed information about our e-marketing programs and services, please contact us.
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