Posted by: Robert in Internet, eMarketing, Advertising on
Jul 14, 2008
With most services over the Internet (and just like politics), the Internet is local" - so is the Internet. The end result is that as the Yahoo's and Google's focus their search services to local regions, businesses must also establish a local online brand and a customer base within their given local community. Thus, for businesses to capitalize on their investments in a website, blog, forum, and other electronic marketing infrastructure they must adapt their Internet strategy to include the localized portal. Think about is this way. You perform a Google search for the term "insurance
Posted by: Robert in Internet, eMarketing, Copyright on
May 21, 2008
Question: I work as network technician at a local manufacturing company. The vice president of the company sent us some scanned articles that he copied from different magazines he personally reads. Now, he would like us to post the articles on our company intranet site for our staff to read. My boss is unsure whether this is a violation of copyright law because the subscription is personal to our VP and not in our company's name. Are we allowed to post the VP's articles to the company intranet without violating any copyright laws?
This scenario arises frequently with the increased emphasis on blogs, intranets, and other networking portals. Other common scenarios in the workplace where this type of copyright issue may also arise include:
▪ making 150 photocopies of an article for an in-house seminar,
▪ scanning a photograph to post on a company intranet,
▪ distributing 20 copies of an article for discussion purposes.